In January 2023, while representing Uganda at the Danish travel show in Herning, the Ambassador and her team connected with BRAVO TOURS' CEO, whose booth was notably prominent. Travel shows like these spotlight diverse destinations and emerging trends in tourism. The visitors, comprising travel agencies, tour operators, hotels, airlines, and tourism boards, seek information and inspiration for future trips. Many attendees were surprised by Uganda's rich wildlife diversity. Consequently, the Ambassador and her team engaged with the CEO of BRAVO TOURS to organize a familiarization trip to Uganda, aimed at promoting the country as a unique tourist destination in Denmark. The trip, which began in early November of the same year, involved a careful selection process of participants, including distinguished tour operators and media professionals.